Case Study

How we designed a distraction-free planning app built around a single daily habit

The Result

76 early-access users across iOS and Android

The nightly planning flow was designed to stay under two minutes — light enough to become a real habit. Early users consistently highlight the plan lock feature and streak tracker as the elements that keep them coming back. Retention patterns show that users who complete the onboarding flow and plan for three consecutive nights are significantly more likely to maintain the habit long-term, validating the behavioral design approach we built the entire experience around.

DomaniProductivity SaaSRemote

The Challenge

Most productivity tools overwhelm users with features that get in the way of actually planning. Domani needed a focused app experience that reduced decision fatigue and encouraged one simple nightly ritual: setting tomorrow’s priorities before bed. The challenge wasn’t building another task manager — it was designing an experience intentionally constrained enough that the planning habit itself became effortless. Every existing solution on the market offered too many features, too many options, and too many reasons to stop planning and start organizing instead.

Our Approach

We designed a minimal interface around a single workflow — plan tonight, execute tomorrow. Every design decision was tested against whether it aided or interrupted the planning habit. The app was built for iOS and Android simultaneously using React Native, with a shared component library that ensured visual consistency across platforms. We focused on reducing the nightly interaction to under two minutes, using behavioral design principles like streaks, plan locking, and progressive disclosure to keep the experience focused without feeling restrictive.

What We Addressed

Too much friction in the planning flow

What we did

Stripped the interface to its essential elements, reducing the nightly planning routine to under two minutes with zero visual noise

Decision fatigue from too many options

What we did

Applied behavioral science principles to limit daily inputs, guiding users toward consistent prioritization rather than open-ended task lists

Visual design creating distraction rather than focus

What we did

Designed a calm, low-contrast palette that signals "wind down" — reinforcing the intended nightly ritual through environmental cues

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Domani Case Study | PixelVerse Studios