How we designed a distraction-free planning app built around a single daily habit
The Result
76 early-access users across iOS and Android
The nightly planning flow was designed to stay under two minutes — light enough to become a real habit. Early users consistently highlight the plan lock feature and streak tracker as the elements that keep them coming back.
The Challenge
Most productivity tools overwhelm users with features that get in the way of actually planning. Domani needed a focused app experience that reduced decision fatigue and encouraged one simple nightly ritual: setting tomorrow's priorities before bed.
Our Approach
We designed a minimal interface around a single workflow — plan tonight, execute tomorrow. Every design decision was tested against whether it aided or interrupted the planning habit.
What We Addressed
Too much friction in the planning flow
Stripped the interface to its essential elements, reducing the nightly planning routine to under two minutes with zero visual noise
Decision fatigue from too many options
Applied behavioral science principles to limit daily inputs, guiding users toward consistent prioritization rather than open-ended task lists
Visual design creating distraction rather than focus
Designed a calm, low-contrast palette that signals "wind down" — reinforcing the intended nightly ritual through environmental cues
See something that resonates?
If you're wondering whether a similar approach could work for your business, the next step is a conversation — not a proposal.